"They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' HairLossGeeks.com. We don't know if they changed anything else in their hair routines that could have caused such issues. ", 24/7 coverage of breaking news and live events. 3 Hair Perfector. 5, Olaplex No. Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. New York City-based marketing manager Amanda Fontenot has also sought a refund from Olaplex. We and our partners use cookies to Store and/or access information on a device. No-Cap8698 3 days ago. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. 9 products. Olaplex has not recalled any of its products. Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. Lilial was once used as a perfume in cosmetics, until the European Union banned it from March 2022 due to its impact on fertility. Olaplex also has a No.4P and a No.4C shampoo that are for enhancing blonde hair and clarifying hair. Top Class Actions posted an article about Olaplex in April . Olaplex has also publicly addressed claims of hair loss on Twitter and TikTok, saying its products are independently tested and "results do not indicate that using our products can lead to hair loss.". Updated: Feb 23, 2023 / 09:30 AM PST. The suit adds that the Olaplex products also contain non-water-soluble substances that can cause users to develop clogged, inflamed, impacted and infected hair follicles. This condition, known as seborrheic dermatitis, is characterized by red, itchy, inflamed, blistered, flaking or scaling skin and hair loss, the suit says. 9 products, saying they experienced problems including "bald spots," "dry, brittle" hair, and scalp problems like "burning" and "open sores" after using them. More than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. Updated February 16, 2023 at 12:38 PM ET Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. Doesn't seem like a lot, but I've used it only seven times and half the bottle remains. "Our products are thoroughly tested both in-house and in independent third-party laboratories and we remain confident in the evidence showing that Olaplex products are safe and effective.". "We are prepared to vigorously defend our Company, our brand, and our products against these baseless accusations.". Many people buy used Olaplex on sites like Mercari and it is something else filling an Olaplex bottle. They disputed the brand's social media messaging that its products could revive "compromised hair.". This ingredient was made to repair hair strands on a molecular level. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. . All these products can be bought individually, in sets, or as a complete set as all of them (only one type of shampoo is included, of course). They just are kind of vouching for themselves rather than sounding concerned.". Olaplex products are also cruelty-free, pH-balanced, and vegan. Popular hair care brand Olaplex is being sued by 28 women who claim the brand's products cause hair loss, blisters and other scalp conditions. The company's CEO JuE Wong said on Twitter that hair loss was a painful and emotional topic "however for our products this is not true". "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.". She's said she's still waiting to hear back from Olaplex. In 2019, Olaplex won a second judgment against beauty giant LOral after Olaplex accused the beauty giant of stealing trade secrets in a meeting in California in 2015, when the companies were conducting a due diligence process. In a Facebook group with 3,100 members devoted to discussing Olaplex and hair loss or damage, several others have said they received or requested refunds from the company. Stay up to date with what you want to know. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." It is a sign that they pored time and money into making their products. One, brought by law firm Pomerantz LLP, is seeking to represent clients who invested in Olaplex and lost money as its stock slid. The brand is being taken to court for a lawsuit filed by at least 28 women on February 9, 2023. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . "A lot of this is breakage that came up after using Olaplex," she tells viewers. 7, Olaplex No. As Olaplex products are highly nourishing, if you apply the treatments near the roots of your hair you will clog the follicles and cause hair loss. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations.". The Olaplex Hair Loss Lawsuit . Olaplex states that it does this in three steps. 'This test ensures that each of our products does not cause skin irritation, inflammation, or sensitivity,' she said. Despite the foregoing, Olaplex products remain on store shelves, the complaint shares. Want to stay in the loop on class actions that matter to you? Some people have successfully grown their hair with Olaplex products. An example of data being processed may be a unique identifier stored in a cookie. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss and conditions including "inflamed, blistered, flaking or scaling skin". ", "If a customer happens to not be satisfied with their purchase, we are always willing to explore a possible refund," the statement continued. 'If our products pass the HRIPT test, that means it was not shown to cause sensitivity or inflammation to the skin, including the hair follicle, which is the primary cause of hair loss. For those wanting to learn how to remedy their hair and scalp. Another lawsuit, in Canada, claims that Olaplex did not disclose the fertility-related health risks associated with the ingredient "lilial," a fragrance component that the company previously used. Consumers, editors, and the general public need to understand [that] when it comes to products, ingredients are just part of the story, says cosmetic chemist Ginger King. The case, which was not filed as a class action (more on this below), accuses Olaplex and Cosway of attempting to conceal the dangers of their products, leading many users to believe that their hair loss and scalp issues could be symptoms of a dire health condition.. Athletes' ambitions don't end when they leave the field of play. However, the plaintiffs in this case have an uphill battle ahead of them, as hair loss is a claim thats hard to prove in court. Top Class Actions is a legal site that handles public lawsuits. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. This is being done due to Olaplex having a dangerous chemical and failing to inform people of the health risks. She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". 0, Olaplex No. Olaplex products are safe and effective, as millions . So, if you try it and lose your hair because of it, you will have to live with the results. You can have harsh ingredients, but a good formulator can still use it to create gentle formulas. "Do your research," Amy Davis, co-counsel for the plaintiffs. "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). It helps minimize the damage caused by protein-eating molecules, as well as preventing hair loss. Olaplex has released test results that it says show the products are safe. Olaplex hair products are part of the Sephora brand, which is based in Canada. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Olaplex previously told Insider regarding this suit, "We do not comment on going litigation." By clicking Sign up, you agree to receive marketing emails from Insider Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. Olaplex has not recalled any of its products in the wake of the lawsuit. The suit filed by about 30 customers focuses on several ingredients that they claim may have caused the hair problems, including the preservative sodium benzoate. Further still, many of the before-and-after photos on Olaplexs website that show how the average person can attain celebrity hair feature paid models who do not regularly use the Products as recommended by the defendants and whose hair, unbeknownst to consumers, has been styled by professionals, the case claims. Several photos of plaintiffs showing bald spots that they claim were caused by Olaplex have been released by the Law Centre of Amy E. Davis, one of the legal firms involved in the suit. We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. According to the Olaplex class action lawsuit, the Olaplex No. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. The brand known for its ability to repair damaged hair is facing its biggest challenge yet: repairing a damaged reputation brought on by numerous consumer complaints and pending lawsuit. Others disagree and praise Wong for her honesty in coming forward with the facts ahead of the trial while remaining compassionate for those who suffered from the devastating effects of hair loss. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. On Trustpilot, one customer wrote: 'I wish I could put 0 stars but I can't.. Olaplex is the worst thing you can put on ur hair mine got sooo fragile and thin. What Could Elon Musk Possibly Be Thinking? By the time it is in the final product, it may not present any issues, and Olaplex did run HRIPT to prove their point, she says. Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. One person wrote on Trustpilot: 'I've been using Olaplex shampoo and conditioner for about 6 months now and love it. But in recent months there has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where 'de-influencers' and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products. I'd say a single bottle will last several months, especially if you're only doing it one, two or three times per week. "Do your due diligence and make sure that you are protecting yourself as a consumer when you're buying beauty products. 2023 BBC. 1. Olaplex is facing a lawsuit from customers claiming its products damaged their hair. On Feb. 9, Olaplex was sued by a group of 28 customers in California who said they suffered hair loss and damage after using the brand's products. Now, the video game industry is on watch, Meet the judge deciding the $1.6 billion defamation case against Fox News. Ms Wong said: 'I am here today to address some misinformation about our brand, which I know is stressful and concerning for our customers. Some 30 customers are suing Olaplex, a luxury hair care brand. The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). Keep in mind that, as I write, Olaplex No.3 is marked as a Best Seller on Amazon. Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. Jue Wong posted a . The company has enjoyed massive success and has been endorsed by celebrities including Kim Kardashian and Drew Barrymore. The Olaplex products mentioned in the lawsuit include Olaplex No. Top editors give you the stories you want delivered right to your inbox each weekday. 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Ms Wong explained that every Olaplex product has to pass theHuman Repeat Insult Patch Test (HRIPT) before it can go out to customers. In many ways, this Olaplex suit feels a bit like . JuE Wong, chief executive officer of Olaplex, took to Olaplex's social media channels in a just over two-minute video to state that the suit, filed . told "GMA." ", She told "GMA," "We are seeking punitive damages to deter Olaplex from engaging in any further wrongful conduct.". I believe in the safety and efficacy of our products. ", "Complaints like the ones referenced in this article are, sadly, a fact of life in our industry, and have been made against other brands in the category for years," Olaplex said. Sign up for ClassAction.orgs free weekly newsletter here. As the suit tells it, Los Angeles-based Olaplex and co-defendant Cosway Co.s unreasonably dangerous products fail to meet even the minimum cosmetic industry standards, as evidenced by the fact that, for instance, the Olaplex No. I want to reassure all of our customers and fans they can continue to use our products with confidence.'. Olaplex Holdings is being sued by nearly 30 consumers who claim that some of the popular hair care products caused hair loss, hair damage and scalp injuries. 4, Olaplex No. It repairs broken bonds and rejuvenates your hair. 'You may have recently heard that Olaplex products cause hair loss. The Olaplex lawsuit filed on February 9, 2023, in the U.S. District Court Central District of California alleged that the Olaplex products led to hair loss, bald spots, scalp irritation, brittle hair, and hair breakage. "There are a wide variety of reasons for hair breakage or hair loss, as medical and scientific experts have publicly stated, including lifestyle, various medical conditions and medications, the aftereffects of COVID, skin conditions and more. There's a lawsuit going on and it might surprise you. September 2022, once I decided to google "Olaplex hair loss" and found a Forum with many girls in it describing the same thing, Massive hair loss, hair shedding from the root . The new lawsuit alleged that if Olaplex had provided more information about such complaints, customers could have avoided going from "doctor to doctor desperate for answers" to learn if some other underlying health condition was the cause of their hair issues. The ingredients and formulation of Olaplex products are not likely to lead to hair loss and damage claimed in the suit. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. Olaplex customers report hair breakage and loss. Many buy from Amazon which is filled with scam products. A jury ruled in Olaplexs favor in all four claimstwo patent claims, plus trade-secret theft and breach of confidentiality. Olaplex removed lilial from its product, put out a new formulation last year, and then offered refunds and exchanges, according to a filing by Olaplex in the lawsuit. Additionally, Olaplex publicly released the HRIPT tests for all of their products on their website to demonstrate the safety of Olaplex products for consumers who might be questioning using these products while the brand is battling these allegations in the court system. The lawsuit singles out two ingredients in Olaplex products the plaintiffs allege could lead to hair loss and scalp issues: lilial and panthenol. Get class action lawsuit news sent to your inbox sign up for ClassAction.orgs free weekly newsletterhere. Please download the PDF to view it: Download PDF. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the lawsuit said. Olaplex is supposed to repair damaged hair, but the lawsuit says it does the opposite. Additionally, the products contain panthenol, a form of vitamin B5 that can cause an allergic reaction, which resulted in cases of contact dermatitis for some women, and sodium benzoate and ascorbic acid, which together form benzene, a carcinogen, the lawsuit alleges. Products mentioned in the wake of the health risks products does not skin! 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