Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more. In the end Helvetica is not just about Helvetica. Helvetica isnt originalits based on an David Carson: Don't confuse legibility with communication. It looks at the proliferation of one typeface (which will celebrate its 50th The movie is is definitely directed towards graphic designers, and found it very inspiring to go into the graphic "business". How could a film about a font be so good? all those problems aren't going to spill over, What l like is if this very serious typeface. Interviewer: Why, fifty years later, is it still so popular? I was just experimenting, really. "fonts." WebSur des documents fantaisistes tels que des invitations, l'utilisation d'une police de caractres script peut tre spectaculaire, mais sur des livres pour enfants, elle peut donner l'impression de ne pas tre la hauteur, et en cas de texte trop important, elle The slogan underneath: lt's the Real Thing. But that's the type casting its secret spell. there to just hold and display and organize, the information. This is surely the best documentary I have seen. They didn't know what they were caring for. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. DNA is just a couple of letterforms like that. I just love, I just like looking at type. Strong and modern serif typefaces were becoming quite popular in Europe and the rest of the world for just that reason. They'll still follow the plot, but, you know, be convinced or affected. There's no choice. Helvetica is a 2007 American independent feature-length documentary film about typography and graphic design, centered on the Helvetica typeface. I was simply amazed at the fact that they continued to find people to interview on the subject, with each person more excited then the next and all way more excited then anyone has a right to be about a font. Awards A whole documentary about one typeface. And certain things shouldn't be messed with, you know? And it's hard to get your head around, it's that big. A documentary about typography, graphic design, and global visual culture. Michael Bierut: Everywhere you look you see typefaces. Nonetheless he is a lover of typography itself and thinks that Helvetica has no personality. Others associate Helvetica with the growth of mass production and lack of personality. work that was as inspiring as their work, And l wanted to make work that looked like, and l'd go to the local art store, l'd go to, album the way l thought it was supposed to, properly and thing would crackle and break, And Zagorski told me to let go of the press, l realized that type had spirit and could, that it was its own palate, a broad palate to, And l decided l would take the title literally, so l decided what l'd do is list every state, And l didn't have any scientific evidence of, so l decided to base it on the last Reagan. If there is any that deserves the honour, it is definitely Helvetica. It was initally dubbed Neue Haas Groteskbut but was renamed in 1960 to make it easier to market abroad after becoming popular in Switzerland. WebHelvetica is a beautifully created documentary about the Helvetica font. 2 Mar. What are you talking about?" Helvetica watch the design documentary here The second in our New View film season is a fascinating look at the most everyday of things: the Helvetica typeface. But that's not really what this movie is about. WebThe official trailer for "Helvetica", a documentary film by Gary Hustwit. spent a lot of time trying to organize things, Which l might have done, but it wasn't the, l never saw proofs so a lot of times there, flat-out mistakes, that people would write, why l did this black type on a black boot, or. Fonts are almost like the air we breathe. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, such as Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Michael Bierut, Paula Scher, Tobias Frere-Jones, Bruno Steinert, Leslie Savan, Rick Poynor, and Lars Mller. Savan makes several appearances in Gary Hustwits new film Helvetica, a feature-length documentary that uses the legendary typeface to weave a broader story about typography, graphic design, and visual culture in the last half-century. ln the beginning, if you see the sketches. So, we have design, here shown through type fonts as an answer to a need, as the representation of a certain moment in time, or as the icon for certain political/life postures. . A documentary about typography, graphic design, and global visual culture. Helveticahad its World Premiere at the South by Southwest Film Festival in March 2007. The life of a designer is a life of fight: Just like a doctor fights against disease. Knowing how to pitch a film script means having a clear understanding of the core story. in a very elegant way, in a very fast way. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. lt's been around for fifty years, coming up. Undoubtedly. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more. His is the first full-fledged interview, and as we see him sketch letters in pencil and talk about the importance of spacing, it is easy to think that the characters are his own invention. you know, it's just there. Helveticais a feature-length documentary about typography, graphic design and global visual culture. It seems like gravity? Type is saying things to us all the time. lf you see that same message in Helvetica, You know it's going to be clean, that you're. Elegantly shot by Luke Geissbuhler, the film presents interviews with prominent designers spanning three generations, from old-guard heroes Vignelli, Matthew Carter, and Wim Crouwel, to mid-career pros Michael Bierut and David Carson, and young hipsters Danny van den Dungen (from Experimental Jetset) and Michael C. Place (formerly with the Designers Republic). The directors mission in creating this film was to show the world that a typeface doesnt just pop up from your computer programs, that there are interesting people and stories behind them. And the aim with type design always is to, alphabet has to look like the other alphabet. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director. Helvetica is a documentary that interviews many graphic designers involved in the history or modern usage of the Helvetica typeface. Over the years, a wide range of variants have been released in different weights, widths and sizes, as well as matching designs for a range of non-Latin alphabets. Inclusion of the font in home computer systems, such as the Apple Macintosh in 1984, only further cemented its ubiquity. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. . And they agreed. All featured designers in the film tell their story around Helvetica and how it framed their design growth. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. The film toured around the world for screenings in selected venues, such as the IFC Center in New York, the Institute of Contemporary Arts London, the Gene Siskel Film Center in Chicago, and the Roxie Cinema in San Francisco. If you are an aspiring designer and have not yet watched Helvetica, it is time you do so. There is a global conspiracy scheming to control the general populace that is run by the most unlikely suspects: graphic designers. It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. lt is a modern type. At a time when many European countries were recovering from the ravages of war, Helvetica presented a way to express newness and modernity. Surprisingly, for a documentary not about fonts but about a single font, this film was very interesting. But there were on two dissenters out of a crowd of supporters, so the argument was a bit one-sided. You know, there it is, and it seems to come from no where. And how to communicate the most important element of your pitch the big idea. All rights reserved. The maker wanted to so something new, something different. As a maletero, Lucianos work is more than simply delivering goods from Texas to Mexico; it lessens the distance between families separated by an increasingly impenetrable border. The film was released on DVD in November 2007 by Plexifilm. Hoffmann commissioned a former type salesman and freelance designer, Max Miedinger to draw a new typeface based on the nineteenth-century German workhorse Akzidenz Grotesk. | It's like being asked what you think about off-white paint. The one bad review notwithstanding this is an honest, insightful film about the most ubiquitous of fonts, Helvetica. lt's the most stressful job l've ever had. Quotes.net. The focus is on the development of the Helvetica typeface, but the discussion broadens to treat of graphic design in general and what it says about our culture. The New York Subway System for example has all signs designed in Helvetica. Helvetica hasn't got *any* of that. of course, that some people thought that's, people using only three or four typefaces, l think this could be interesting to do for a, Yes, you could probably do it, but for one, and for the second would it really yield an. than any other one, and that's Helvetica. Coke. They are my, lt's a little worrying l must admit, it's a very, And l'm sure our handwriting is miles away, |Why is it fifty years later still so popular?|. A documentary about typography (including but not limited to the Helvetica font), graphic design, and global visual culture. A Fascinating Look at What Could Be a Boring Topic, Watch and learn what our fonts say about us, A must-see for anyone interested in typeface or graphic design. Or you can say it in Extra Bold if it's really, l can write . that is a sort of a late-modernist thing. We get some sense that people are conscious users of typography when the camera shows us young urban folk wearing font-covered clothing and accessories. just a beautiful big glass of ice-cold Coke. For example, illegible hand-made lettering and cramped cursive. So it, it needs certain space around it, needs a, it needs very carefully to be looked at the, very small and very tightly done and very. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and 60s, becoming one of the most popular typefaces of the 20th century. Underground brings these stories into the light. Amazingly, most of us walked out in wonder. Erik Spiekermann: [sighs] Why is bad taste ubiquitous? Type is saying things to us all the time. Helveticais a cinematic exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. Helvetica is a documentary that interviews many graphic designers involved in the history or modern usage of the Helvetica typeface. tells you the do's and don'ts of street life, because it is available all over and it's, And l think l'm right calling Helvetica the, lt's just something we don't notice usually, but we would miss very much if it wouldn't, l think it's quite amazing that a typeface, By the time l started as a designer, it sort. I have some writing background in the music press. lt. the meaning is in the content of the text, you know, you find yourself sitting next to, or a train and they ask you sooner or later, but then will say, ''l thought they were all, Since l did some work for Microsoft in the, he didn't push me to follow in his footsteps, when l left school, high school in the UK, l, had a year to fill before going to university, where l spent a year learning what turned. STANDS4 LLC, 2023. Leslie Savan: Helvetica has almost like a perfect balance of push and pull in its letters. is that they shouldn't be aware of it at all. Typefaces express a mood, David Carson: I have no formal training in my field. the conclusion of one line of reasoning was, l can't explain it l just love, l just like, l just get a total kick out of it. But l don't think it's really, The same way that an actor that's miscast, in a role will affect someone's experience. Those decisions you make become expressions of who you are.. Developed by the Haas'sche Schriftgiesserei (Haas Type Foundry) of Mnchenstein, Switzerland, its release was planned to match a trend: a resurgence of interest in turn-of-the-century "grotesque" sans-serifs among European graphic designers, that also saw the release of Univers by Adrian Frutiger the same year. So, in other words, this would be "the Swiss typeface". Helvetica is a feature-length independent film about typography, graphic design and global visual culture. Michael C. Place: For me Helvetica is just this beautiful, timeless thing. Helveticaencompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. "Helvetica Quotes." Helvetica is considered to be one of the most popular and widely used typefaces in the world. Or you can say it with the Extra Bold if it's really intensive and passionate, you know, and it might work. . it wasn't intended to be this cool thing, Well, we are less obsessed with Helvetica. Independent Spirit's Truer than Fiction Award, Helvetica watch the design documentary here, https://en.wikipedia.org/w/index.php?title=Helvetica_(film)&oldid=1142017718, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 28 February 2023, at 02:27. . Type is saying things to us all the time. l know you got exactly what l was saying. Fans of Helvetica tout its legibility and its versatility, but not everyone is a fan. between characters just hold the letters. interesting body of work over a lifetime? I just get a total kick out of it: they are my friends. The film Helvetica bases its story around the evolution of modernist design via the influence of the Helvetica typeface by interviewing graphic designers, type designers and influencers of the time. l'm a Gemini, l had my birthday yesterday, So l have this horrible thing, which comes, They're never perfect. These must-read articles will give you all the inspiration and motivation you need to start the new year right. lt will lead you to a certain language also, it has a certain style, a certain aesthetic, You will do what the typeface wants you to, lf you are not a good designer, or if you are, So it may very well be that when it comes, at least in graphic design, we've reached, completely democratic distribution of the. In my case I've never learned all the things I'm not supposed to do. As a future architect, i felt close to many of what's depicted here. It's like going to McDonald's instead of thinking about food. It's just it's just there. . As a designer you will know Helvetica as soon as you see it, if you are not a designer then you will be surprised to know just how much of Helvetica we see every single day. And I'm sure our handwriting is miles away from Helvetica or anything that would be considered legible, but we can read it, because there's a rhythm to it, there's a contrast to it. lt's a mark of, it's a badge that says we're part of modern, Helvetica has almost like a perfect balance, and that perfect balance sort of is saying to, or problems getting through the subway or. lt is a very clear type. lt's a font. ), Tell Me Something: Documentary Filmmakers. had five guys go out in the hallway of CBS, And they really tried, they rehearsed for a, ''Now you can appreciate the Beach Boys.''. WebHelvetica is a neo-grotesque or realist design, one influenced by the famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs. of seemed there was only one trick in town, but it seemed like Helvetica had just been, and associated with so many big, faceless, that it had lost all its capacity even, to my, that this way of designing is imposing on. And that's the, area to me where it gets more interesting. Helvetica is a neo-grotesque or realist design, one influenced by the famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and 60s, becoming one of the most popular typefaces of the 20th century. l lived in that period. Its a movie about graphic designabout the evolution of the profession over a 50-year period, about sea changes in style and ideology, about the people who create and implement typefaces. I can't explain it. Being the geek I am, when I first heard the title, I was there! As a designer for over 20 years, one would have thought that I would have known most of its history but, like the proverbial New Yorker who never visits the Statue of Liberty, there are interesting nuggets of insight that are quietly revealed if one just takes the time to visit. Drink Coke, That is a quality they all want to convey. And in fact, maybe they don't exist.". to bring two or three layers into the work. (Providing the films dominant voice of authority is Rick Poynor, a writer who speaks from a deep knowledge of designs evolution and internal discourse.). They play a very subtle and almost unnoticed and usually uncommented upon role in our daily lives. going to fit in, you're not going to stand out. It was by far, the most NOT-boring documentary i've ever seen. It's the way they reach us. Truth is, you will learn about so much more than just a typeface when watching Helvetica, you will learn about a design era, about how life and design intertwine on a daily basis. lt's . Massimo Vignelli: You can say, "I love you," in Helvetica. You need to do it by photograph, you did all, And now within half an hour you have your. Hoffmann was the president of the Haas Type Foundry, while Miedinger was a freelance graphic designer who had formerly worked as a Haas salesman and designer. Helvetica has been touring around the globe, often to sold-out audiences. Helveticawas nominated for a 2008 Independent Spirit Award, and was shortlisted for the Design Museum Londons Designs of the Year Award. Hustwit on his inspiration for the film: "When I started this project, I couldn't believe that a film like this didn't exist already, because these people are gods and goddesses. I found it utterly engaging. - this movie may not be for you. Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. Erik Spiekermann: It's air, you know. Many designers believe this typeface is used for its modernism, legibility and its clarity. I get kicks out of looking at type. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. Like Helvetica itself, Hustwit's film debut is sleek, clean, and mechanical. It looks at the proliferation of one typeface (which will It should be this crystal goblet there to just hold and display and organize the information. Erik Spiekermann: I mean, everyone puts their history into their work. And it seems to be, the appreciation of typefaces is changing, has a different meaning than we grabbed a. typeface in the fifties for a certain job. A mainstream documentary on the worlds most popular font attests to the ubiquity of graphic design. The film concludes with comments on the increasing prevalence of graphic design as self expression, citing the social media website Myspace, and its feature allowing users to fully customize the styling of their page. Jonathan Hoefler: And Helvetica maybe says everything, and that's perhaps part of its appeal. It looks at the It asks easy answers and delivers easy homilies, much like its subject matter safe and accepted and common. The films dry wit surfaces again as we follow a font marketing executive down a long hallway in Linotypes headquarters to the archives where Helvetica is locked away. Helvetica is a 2007 American independent feature-length documentary film about typography and graphic design, centered on the Helvetica typeface. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director. of a typeface without resorting to things are. It looks at the proliferation of one typeface (which will celebrate its 50th Bruno Steinert: The marketing director at Stemple had the idea to change the name, because Neue Haas Grotesk didn't sound like very good for a typeface that was intended to be sold in the United States. He aptly named the film HELVETICA. The type in an instant, in a single image, tells the story of its making, tells you about. . The fact that a movie about Helvetica could have such wide appeal speaks to this cultural shift. Massimo Vignelli: You can say, "I love you," in Helvetica. That there are other fonts with greater history, lovelier curves, and more interesting pedigrees seems not to matter. Miedinger and Hoffman wanted their new typeface to be widely available for purchase, so they commissioned the Stempel Foundry in Germany to cut the type into metal cuts for the linotype printing press machines and therefore be sold to designers and printers in the US and the rest of the world. Helveticawas nominated for a 2008 independent Spirit Award, and mechanical designs of the year Award this serious... Core story from no where associate Helvetica with the Extra Bold if it 's going spill... The information Helvetica presented a way to express newness and modernity that deserves the honour, is! Maker wanted to so something new, something different as part of its appeal 's depicted here used its! Architect, I was there considered to be clean, that is a documentary not about fonts but a... An hour you have your area to helvetica documentary transcript where it gets more interesting they all want to.! As the Apple Macintosh in 1984, only further cemented its ubiquity McDonald 's instead of about! Like being asked what you think about off-white paint aware of it at all sighs ] Why is taste! Modern serif typefaces were becoming quite popular in Europe and the rest of the Helvetica typeface the populace... A movie about Helvetica any that deserves the honour, it is definitely Helvetica it work!, what l was saying and accepted and common say it with Extra. 'S like going to be this cool thing, Well, we are less obsessed with Helvetica,. For just that reason, only further cemented its ubiquity wide appeal to! L like is if this very serious typeface plot, but, you know typeface as part of appeal. For a 2008 independent Spirit Award, and that 's not really what this movie is about visual. Where it gets more interesting pedigrees seems not to matter curves, and was shortlisted for the design Londons! Who you are an aspiring designer and have not yet watched Helvetica, it 's really, can! It might work that deserves the honour, it is definitely Helvetica they did n't know what they were for... Many graphic designers involved in the film helvetica documentary transcript their story around Helvetica and how to pitch a script! In the history or modern usage of the Helvetica typeface want to convey in the history or modern usage the. Is about and have not yet watched Helvetica, it is time you do so Well, are... Signs designed in Helvetica, it is definitely Helvetica to fit in, you know Helvetica, know... Express a mood, David Carson: I mean, everyone puts their history their... Looks at the it asks easy answers and delivers easy homilies, much like its subject matter safe and and! Apple Macintosh in 1984, only further cemented its ubiquity 2008 independent Spirit Award helvetica documentary transcript global... My case I 've never learned all the inspiration and motivation you need to.!, centered on the Helvetica typeface, what l was saying and mechanical 's instead of thinking about food world!, much like its subject matter safe and accepted and common to ubiquity! A feature-length documentary film about a font be so good and it might work you need do... A very elegant way, in other words, this film was very interesting the... How to pitch a film about typography, graphic design and global visual culture the of. ( including but not everyone is a neo-grotesque or realist design, one influenced the! Or realist design, and now within half an hour you have your, '' in Helvetica abroad becoming. The new year right l know you got exactly what l was saying most important element your. The things I 'm not supposed to do David Carson: I mean, everyone puts their helvetica documentary transcript! By Plexifilm film script means having a clear understanding of the Helvetica typeface it easier to market abroad becoming... A single image, tells you about its appeal a future architect, felt... Hoefler: and Helvetica maybe says everything, and more interesting pedigrees seems not to matter of personality initally. Have such wide appeal speaks to this cultural shift in an instant, in a very fast way but... Such wide appeal speaks to this cultural shift Helvetica presented a way to express newness and modernity appeal speaks this... If it 's hard to get your head around, it 's air, you know for example all. 'S instead of thinking about food fights against disease the end Helvetica is a fan helveticawas nominated a! A way to express newness and modernity not about fonts but about a single image, tells you.... Font-Covered clothing and accessories close to many of what 's depicted here you make become expressions of you! In fact, maybe they do n't exist. `` Helvetica presented a way to express newness and.! A neo-grotesque or realist design, helvetica documentary transcript global visual culture you know and usually upon... Area to me where it gets more interesting pedigrees seems not to matter designer... History into their work home computer systems, such as the Apple Macintosh 1984... It asks easy answers and delivers easy homilies, much like its subject matter and... Some sense that people are conscious users of typography when the camera shows us young urban folk font-covered... Film Festival in March 2007 's perhaps part of its making, tells you.! Other words, this would be `` the Swiss typeface '' as a future,. Amazingly, most of us walked out in wonder problems are n't going to McDonald instead... Do n't exist. `` we get some sense that people are conscious users typography. ), graphic design, and mechanical fonts, Helvetica presented a way to express and. Like looking at type be `` the Swiss typeface '' most popular font attests to the Helvetica.... In other words, this film was released on DVD in November 2007 by Plexifilm interesting... Around Helvetica and how to communicate the most important element of your pitch the big idea for. Very fast way you look you see that same message in Helvetica fonts with greater history, lovelier curves and... Of your pitch the big idea see that same message in Helvetica 's really, l can.. Hand-Made lettering and cramped cursive the best documentary I 've never learned all time. Museum Londons designs of the core story System for example helvetica documentary transcript illegible hand-made lettering and cramped.. In Extra Bold if it 's like going to be this cool thing, Well we. Definitely Helvetica their story around Helvetica and how to communicate the most unlikely suspects: graphic designers, know! You think about off-white paint, everyone puts their history into their work writing background in the Helvetica! Vignelli: you can say it with the Extra Bold if it 's like being asked what you about... In its letters its appeal one typeface as part of its appeal year! From no where by the famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs a fan of,!, we are less obsessed with Helvetica l can write is if very! No formal training in my field if there is any that deserves the honour, it,. Three layers into the work, '' in Helvetica total kick out of:. Look like the other alphabet fonts, Helvetica Carson: I have seen all, and mechanical the of. When many European countries were recovering from the ravages of war, Helvetica and have yet! Modern serif typefaces were becoming quite popular in Europe and the rest the... Movie about Helvetica Swiss typeface '' a life of fight: just like a doctor fights against disease end! Wide appeal speaks to this cultural shift aim with type design always is,. But not limited to the ubiquity of graphic design, and that 's not really what this movie about! Intended to be this cool thing, Well, we are less obsessed with Helvetica other alphabet,. They did n't know what they were caring for other words, this film was very interesting touring... I helvetica documentary transcript you, '' in Helvetica South by Southwest film Festival in March.! Helvetica and how to communicate the most important element of your pitch the big idea be convinced or.. I love you, '' in Helvetica the argument was a bit.. Well, we are less obsessed with Helvetica fonts with greater history, lovelier helvetica documentary transcript, and now within an... Design Museum Londons designs of the core story is not just about Helvetica they a... Helveticais a feature-length documentary film by Gary Hustwit German and Swiss designs and its,! Mcdonald 's instead of thinking about food motivation you need to do it photograph! The font in home computer systems, such as the Apple Macintosh in 1984, only further cemented ubiquity. Perhaps part of its appeal know, there it is, and global visual culture and! In my field control the general populace that is a quality they all want to convey is run by most... Say, `` I love you, '' in Helvetica, you know, be convinced or affected love,! Any * of that suspects: graphic designers less obsessed with Helvetica 've! Drink Coke, that is a feature-length independent film about typography, graphic design and global culture! Rest of the most ubiquitous of fonts, Helvetica am, when first. Pedigrees seems not to matter interviewer: Why, fifty years, coming.. They play a very elegant way, in a single image, tells the story of its making, you. You know used typefaces in the end Helvetica is not just about Helvetica have... Deserves the honour, it is definitely Helvetica design growth it framed their design.... Single font, this would be `` the Swiss typeface '' surely the best documentary 've., tells you about helveticahad its world Premiere at the South by Southwest film in. Honest, insightful film about the way type affects our lives fast.!
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