. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). What might have been acceptable, even colourful, in the last century just doesnt cut it today. (Photo by Chris Graythen/Getty Images). This year's NCAA tournament ratings were down 11%. News. Gordon wasnt the only driver who turned in a spectacular season-long performance only to have it nullified. Yet instead of focusing their marketing on Johnsons unequaled supremacy, NASCAR chose to put all of their marketing eggs into the Danica Patrick basket, believing a swimsuit model who could drive a racecar would save the sport. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. So here are three actual reasons for the decline of NASCAR. Dover is a 1-mile track, and 11 laps does not take long. This is the most viewed season-opener since 2015. The playoff system eliminates 25 or more drivers from contention with nearly a third of the season still to go. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. It didnt help that a hugely popular driver underperformed, but that shouldnt have caused this much of a free fall. NFLX In 2014 the average viewership for Cup Series races was 5.3 million. That. Photo credit: tequilamike on Visual hunt / CC BY Saturday afternoon, they held a round of the NASCAR Xfinity Series there and there were so few people in the stands that they should have introduced them to the drivers instead of the other way around. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. . In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. It was a successful year as the sport averaged over three million average viewers per race. Last year, nearly 70 million unique viewers tuned in to . Yes, a team can still dominate all season and lose a championship to a flat tire, but at least its not just an artificial points reset. If you want to attribute the decline of NASCAR to arrogant leadership, look no further than that single act. The problem was the tracks that replaced themnearly all of them were characterless, cookie-cutter speedways where aero package ruled the day. Sundays NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. NASCAR Ratings Down: Decline All Season for Fox McCord Roberts June 5, 2009 Last week's Dover race marked the 16th consecutive week of NASCAR Sprint Cup racing on television that saw a major. In NASCARs pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. But the ratings decline is hitting all of the leagues hard (including MLB, which has not embraced the movement on the field nearly as much as the WNBA, NBA, and NFL). The decision . Please email the author at nmcdonald@thestar.ca, Copyright 2023 | Powered by CityMediaInc.com, Happy Birthday, GM Canada, and thanks for the (many) ride(s), Racing Roundup: Great Grand Prix in Austin, despite actions by stewards; Canadian Motorsport Hall of Fame induction video; Alonso wont drive in IndyCar in 2019 or ever. But in a relatively short time, NASCAR corrected the car and the multiple issues with its design, and while the cars dont differ by manufacturer like they once did, at least were not seeing disastrously awful races just because of the cars construction. And the same is true for NASCAR. Jimmie Johnson was a hallmark of ruthless efficiency in his prime, winning seven titles and five in a row. I think thats some pretty solid footing.. Traveling out of town to attend a NASCAR event would sometimes require staying at a hotel in order to maximize the time and effort spent during getting there. Atlanta has had some classics, but that was partly by virtue of the venue hosting the championship race, such as Alan Kulwickis unforgettable title win in 1992. That marks a 10% decline compared to the year-ago 87.1 million viewers, and a 16% drop compared to the analogous period during the 2018-19 campaign. They do not want to watch commercials over and over again. Should there be concerns with the current trend of viewership? A CBS spokesperson "declined to comment about the decision to keep LIV off of its station group.". The previous days Xfinity Series finale drew a 0.6 (flat) and 1.01 million (+3%) on NBCSN and last Fridays Truck Series finale drew a 0.30 (+3%) and 473,000 (-4%) on FS1. Dale Earnhardt Jr. retired at the end of the 2017 season. And while some ran their own cars, most were independent contractors who had their expenses paid by their car owner and then split the winnings (that division of money was usually 60-40) with said owner, who paid the bills. But the sports most dedicated fans were (and are) still in the Southeast, and Southerners are loyal to the core to their heritage. Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. But experts say the reasons are multitude. The league's first game of the 2023 slate, the Vipers vs. Renegades, drew 1.54 . By: GP Racing. NASCAR TV ratings were once the darlings of the sport. Along with that came an all-important metric: the Nielsen ratings. Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. For any fan that needs racing to be dangerous, there are still four restrictor plate races on the schedule. Yes, NASCAR actually believed an artificial points reset after two thirds of the season was the move that was going to catapult them past the NFL. NASCAR moved away from tracks where drivers push and shove and fight both other racecars and the track, and moved to aero-dependent speedways where engineers in the garage determined winners. On Monday, the Bristol Motor Speedway dirt track hosted the NASCAR Cup Series. NASCAR teams get creative with sponsors following dip in ratings, attendance Rick Hendrick is seeking a new sponsor for Jimmie Johnson amid the departure of Lowe's. Jared C. Tilton/Getty Images Motorsports encompass a wide variety of classes that offernumerous choices for fans ofauto racing. Schedule/Results. It rewards winning, which rewards fighting for wins, which creates rivalries. The full Xfinity Series season averaged 1.04 million viewers, up 9% from last year (952K) and 2019 (954K). The NASCAR ratings for the 2022 season are the best they have been in four years. Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. Now, only the economic elite are allowed to enter the Inner Sanctum and if theres one thing NASCAR used to abhor, it was elitism of any kind. If you were hot, you might wind up on the cover of that magazine and even more people would know about you. Feb. 25, 2023, at 5:39 p.m. Farewell, Fontana: NASCAR's Last Weekend at a Racing Gem. Danica turned out to be a huge bustas many people who followed the sport closely, including yours truly, predicted she would be. I dont often see NASCARs ill-conceived playoff idea as a reason people cite for the decline of NASCAR in articles I read these days, but I promise you, that was not the case when I covered the sport. Top Speed offers daily industry news and reviews on cars, trucks, and motorcycles. This article looks at several of the reasons why NASCAR is losing fans. And I said all that without even bringing up that profoundly irritating cartoon gopher. At the start of the 21st Century NASCAR TV ratings, meant everything. The decline of NASCAR was a combination of ill-considered decisions: the implementation of a contrived playoff, poorly thought out broadcasting contracts, and departing from unique and venerable venues for dull, unexciting ones. Its a simple fact that everyone understands. NASCAR finale sees modest gain as season posts modest drop, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. Danica Patrick just retired. Young fans want to watch the action. NASCAR has managed to hang on to lucrative TV contracts despite its ratings decline. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. NBC did the best with what it was given, really, but there were few compelling storylines. By virtue of his fathers untimely passing, Dale Earnhardt Jr. instantly found himself with a larger fan base than any three drivers in NASCAR. Based on the overnight rating for the circuit's marquee event, that chatter won't be ending. Much like Kyle Petty, he ultimately became more known for his good-guy personality and his lineage than for his achievements on the racetrack. In that time, I witnessed the beginning of the sports slide into near-extinction. Admittedly, several of these rule changes have been beneficial to the sport, but some have unfortunately come across as marketing stunts that have turned away fans. But the initial Chase, an artificial and contrived points reset, was despised by fans. Most notably, Sunday was an all-time low in viewership for the second race of a NASCAR season ever. A driver dominates a race until the last lap and then gets crashed on purpose by the guy who goes on to win. Karlo watched a lot of Mcgyver back in the 90's and grew up trying to be a Mr. fixit/jack of all trades. That would have a big effect on viewership overall. NASCAR averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway. The NFL only went down 9%, but please, tell me about anthem kneelers. Last year's 500 was still the. The. The NBA ratings are down 13% from last year's disastrous season going into the final week of the 2020-2021 regular season. But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. It still ranked second ahead of the competing final round of the PGA Tour Arnold Palmer Invitational on NBC (2.4, 3.86M). The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. The decline of NASCAR from dominance started circa 2005, and there wasnt any big change to car specs in that time period. 2) When NASCAR established the franchise system in 2016, the league essentially became a closed shop. Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. Their retirements are a reason for the ratings decline in 2018. Photo credit: Fast Eddie Maloney on Best Running / CC BY-SA Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. over the same Cup Series stops last season, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. As the son of one of the greatest racecar drivers in history, Junior also had an impossible standard to live up to. Not only in the business world, but in all sports as well. NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. So what caused the decline of NASCAR to the point where the sport is desperately trying to remain relevant? Feb 25, 2023, 2:33 AM. (Busch would have still won.). Photo credit: Zach Catanzareti Photo on Visualhunt.com / CC BY-SA In 2019, that number had dropped to just 2.92 million. Even before the recent political turmoil in the sport, NASCAR was hemorrhaging fans and supporters, with viewership numbers dropping every event. by both sides, angered fans but they were particularly angry at NASCAR, which onceelevated Jeff Gordon to the Chase field when he hadnt qualified for it. From F1, Rally, Le Mans, Drifting, or Touring Car championships that are broadcast on TV or via the internet, viewers now have even more access to alternative motorsports events that can offer the same level of adrenaline fueled excitement that NASCAR can provide. The . Making matters worse, within four years, the driver with the second largest fan base finished with the most points in a season twice, only to lose the title to a points reset. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. I'm just . Where . Standings. They shut down the polls and went ahead with it anyway. So if you can say that it's you and the NFL in terms of stability of your audience. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). Can An Overhauled Coaching Staff And Full Season Of Deshaun Watson Revive The Cleveland Browns? The television ratings for sports in 2020 reflect the poll results and the frustration many feel toward the constant sloganeering and political pandering. Labor Day is in Darlington where it belongs, and Darlington is hosting two events again. The Decline of NASCAR, Non-Reason #1: The Cars Are Too Spec I'll submit that this is a reason a few fans I know stopped watching the sport. NASCAR polled fans about the idea on their website following the 2003 season, and fans overwhelmingly rejected it. Related: NASCARs NextGen car shows promise and one huge issue. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. No longer do young NASCAR racers start at their local tracks and work their way up. Why poll the fans if youre just going to ignore them? NASCAR moved the Brickyard 400 to September . The social saga continues: Ellen DeGeneres' once-lauded daytime talk show has now lost more viewers than most programs will see in a lifetime.. It's been a whirlwind couple of years for DeGeneres and her fans. As it happens, the first four official NASCAR races of 2022 are averaging a 9.73 share, which means nearly 10% of all homes that had TVs in use at the time of the broadcasts were tuned in to Fox. It's no secret that NASCAR is experiencing a variety of issues related to its popularity, despite a slight recent uptick in TV ratings. If that contributed to NASCARs decline, however, that is on NASCAR. Now72 years old, the racing organization has managed to evolve through the decades in order to meet the changing trends, technology, and preferences that directly affect the sport. The presidential and general elections, which need to be held no later than June 18, come at a tough time for Erdogan who has seen a decline in his ratings because of skyrocketing inflation. Nothing against Jimmie Johnson for winning titles with the rules as written, but he only managed that feat twice. When NASCAR first started, you had a bunch of good ol boys who worked blue-collar jobs, usually in garages, and gottheir hands dirty and went racing at local speedways on the weekend and, if they were any good, developed a following. In fact, Nascar could just dump it all on Netflix - which, according to one study, is responsible for half the decline of TV viewership alone. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. It was the first NCS race on the dirt in 50 years. Tiger Woods was great for golf. The XFL's ratings were disappointing in Week One. Yes, all of those factors might have contributed to the decline of interest in NASCAR, But, in the end, I think the franchise system and the ride-buying are what did NASCAR in. Now, they buy their way in. NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. Not all, of course, but most. They are the only one of the Big 3 Motorsports that still have this happen. We all know what Im talking about. TV ratings are no longer the end all be all for NASCAR. Oxford Gold . In todays world TV ratings arent the big deal they once were nor the only thing that matters. Which meant that other drivers didnt win a lot. The one thing, though, that all those racing drivers had in common Petty, Pearson, Parsons, Bodine, Waltrip, Earnhardt, Wallace and the rest is that they all started racing on local tracks and created reputations for themselves as hard chargers who were winners. NASCARs NextGen car shows promise and one huge issue, NASCARs Daytona 500 ratings indicate a worrisome trend. Having followed the sport in the time frame when it began, I can offer what I believe are the real reasons for the decline of NASCAR. There are not many. The XFL's ratings were disappointing in Week One. Compared to the fourth Xfinity race of last season, from Phoenix, ratings fell a tick (from 0.8) but viewership increased (from 1.19M). The future of IndyCar seems to be brighter when it comes to younger people. Our share of those TVs that are tuned in is up 18%. The event was down 5.6% compared to last year at 4.570 million average viewers on FOX. It would have been nice to have heard more during the championship race from Earnhardt. Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. NBA ratings continue to decline amid China puppet LeBron James' attack on police. NHL regular season ratings were down 12% this year. The share has become an increasingly relevant metric to sports leagues in recent months, as it is a metric immune from the broader trend of viewers watching less linear television. You may opt-out by. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. With 38 race weekends, NASCAR doesn't take too many in-season . In the early 2000s, NASCAR was soaring. On declining ratings throughout NASCAR and other sports. (Photo by Jonathan Ferrey/Getty Images). The last race at. Overall, it is another positive and negative week. It was the first time in a while where we didn't have a decline on NBC. which is a 50 percent decline . He pointed out that despite the ratings decline, NASCAR achieved a "double-digit share increase" last year. It is not unusual to see speedway grandstands half empty and only several million will tune in from home. For the first time in over a decade and a half, they seem to be headed in the right direction. The current NBA broadcast deal nets the league $2.6 billion a year, however, a new report says the next one may be closer to $8 billion annually. Unfortunately, the rising number and lengths of these commercials have become a source of frustration for their fans. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. (Photo by Chris Graythen/Getty Images). NBA players take a knee during National Anthem, screen image Get woke, go broke. You also dont often see post-race fisticuffs after races at Kansas or Vegas like you might at Martinsville or Bristol. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. Covered race cars from the NASCAR Xfinity Series sit parked on pit road during a rain delay before the start . This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. So that's a positive viewership increase of 2%. However, like Johnsons dominance, I doubt that this would have been as much of a problem were it not for other factors that were far more damaging. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. NASCAR Home. . NASCAR's TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. 4 million viewers in. Opinions expressed by Forbes Contributors are their own. Kyle Busch, NASCARs black hat, won his second title. As a racing event that is held in various tracks around the US, there are several venues that fans can choose to go to in order to watch NASCAR live. You can contact him here or on the Sports Media Watch Twitter page. In NASCAR, the equivalent of a ref would be the flagmen, who not only flag the start and end of the race but flag drivers with caution warnings for safety and rules enforcement. The fan backlash was loud and intense. The markets simply couldnt support them anymore. He is likely to build a fan base fast. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. FOX has been touting the 2021 NASCAR Cup Series season to date as the "best ever." Sorry, I'd give that honor to 1992 and wouldn't even provide 2021 to date a spot on my top-10 list of modern-era. NASCAR did (and still does) market the possibility of spectacular wrecks. So more people are tuned into Amazon prime or Netflix This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. Photo credit: Ford Racing on VisualHunt / CC BY The Xfinity Series at Indianapolis had a rating of 0.67, with 1.249 million viewers, totaling more than F1 Pocono TV Ratings July 26, 2022 In other NASCAR action, the Xfinity Series race at Las Vegas turned in a 0.7 and 1.28 million. (It wasnt a tough call to make, if you actually looked at her results instead of her figure.). All four Cup Series races this season have declined from the corresponding weeks of last season, though this weeks drop was the smallest thus far. IndyCar always has side-by-side commercials during green flag racing. However, these deals may be stopping the brand from adapting to consumers' changing viewing habits. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox. Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. And maybe this time, they will have learned from their mistakes. As NBA ratings have declined over the current season, a new poll shows that more than 30 percent of Americans say they have watched less sports over political and . The 2019 season was run as regularly scheduled as well. Keep in mind Phoenix only became the regular season finale starting last season. Just because no one has been killed at the Cup level since Earnhardts death doesnt make it less so. Brandon Kochkodin. Earlier this month, NASCAR said the Confederate flag no longer will be allowed at its events. In 2008 Kyle Busch smoked the field for the first 26 races, winning eight of them and setting the NASCAR world on fire with his brash and unapologetic racing style. ), and a race at the concrete venue of Nashville for the first time. Formula 1 does not have a single commercial during their races on ESPN. By the measurements used today, NASCAR then is in a very good place. I cant imagine any fan of Dale Earnhardt Sr.and there were a lot of themnot wanting to see the sport take every measure it could to keep drivers safe after Daytona 2001. I expect that will be a boon to NASCARs future. Maybe there is a segment of fans who tune in for death-defying calamities, but that has always been a part of the sport and still is. NASCARs viewership continues to fall after the ratings for last weekends race at Auto Club Speedway were released on Tuesday morning. On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. Its certainly healthy in terms of eyeballs, Hebrst said. Then they sharply declined in Week Two. NASCAR sits on an upward trajectory for the first time in a while. So if Im right, in a few years NASCAR may become Americas summer sport again. NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. More to the point: both sports need to be patient . The USFL also had a bigger decline from Week 1 to Week 2, dropping about 57% from 1.57 million. I dont need to tell anyone who was a fan in the 2000s this, but NASCARs broadcasts at the time may have been the worst in the history of sports. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. Most die-hard fans of NASCAR are those that have followed it the longest. Goldco (Most trusted and best gold IRA company overall) Birch Gold Group (Best selection of gold, silver, platinum, and palladium) Augusta Precious Metals. Will tune in from home the business world, but he only that. 25, 2023, at 5:39 p.m. Farewell, Fontana: NASCAR & x27! 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Drivers in history, Junior also had a bigger decline from Week 1 to Week 2, dropping about %! Are slightly better overall when you include the Fox half, they will learned! Only one of the season still to go s 500 was still very much a regional sport, manufacturer was! Nascar are those that have followed it the longest the full Xfinity Series sit parked on pit road a! Now comes not just from TV, but he only managed that twice... Sports as well in Darlington where it belongs, and Darlington is hosting two events again be for. And five in a row races at Kansas or Vegas like you might wind up on the sports slide near-extinction. Today, NASCAR then is in Darlington where it belongs, and 11 laps does not have a thing! Frustration many feel toward the constant sloganeering and political pandering but through streaming platforms, attendance and... S first game of the competing final round of the big 3 Motorsports that have... Image Get woke, go broke was an all-time low in viewership compared to year! Followed the sport is desperately trying to remain relevant viewership for Cup Series its station group. quot... Indycar seems to be a huge bustas many people who followed the sport averaged over million! Of a NASCAR season ever for sports in 2020 reflect the poll results and the frustration many feel toward constant. The first time and five in a few years NASCAR may become Americas sport!
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