I've known Jon for, I don't know, 13, 14 years, and to see what he's done with the team as the general manager has been really impressive. But for us, it's kind of like, "How do we make an equal playing field? But this is literally a business based on humans and psychology and emotion and how we feel every day. So, how do you navigate the ship through waters you've never been through before? Peters son, Thomas, and Dans son, Jackson, are both high school juniors and excellent players. Not only do you have to have the best facilities, the best resources, no reason for anybody to say, What want to be, you got to be good people. I encourage it, and selfishly, its a fun way to network and deal with people. So, that was my one get back to kind of surprise him because I think there were a few spies that were taking pictures of every time I parked in that spot for a second. "We have a really simple mantra. Feigin's twin brother emphasized his brother's role in reshaping downtown. That automatically and having him sign for the next five years, that gives you this springboard that we think. This is a human business. I really hope I get to meet you in the future. It's truly like a restart. He ends up being a generational player like you couldnt, if you were writing a Disney movie, which they have now written and now produced, it would be the fodder for a Disney. Youre physically building an arena, a district, a template for success. I said, "Man, make sure you represent." The Giannis Effect has been a product of the digital age. It so happens Bucks co-owners Marc Lasry and Wes Edens sent their children to Trevor Day. Hows Warren Buffett in person as, how exactly? I said, oh, its so good to get all your support. I really think its kind of a cycle of selflessness and kind of best practices. Some people dont like to hear that anymore. In a perfect world, how do we mesh them together to have one and one equal three? Peter: We knew each other. Peter is a serious businessman and an hilarious friend. But it was one of these kind of diversion life lessons that you don't know where life takes you and just take total opportunity for it. Well, Peter, this has been more than a delight. Because there's a lot of founders and entrepreneurs that listen to this as well and managing that dynamic with their family. Revolutionizing the talent booking industry with thousands of athletes, celebrities, entrepreneurs, and business leaders. Talk about that nuance because like you were saying, from the outside in, you could say all the players have it made. What would you be doing? And I think with time, you certainly kind of can take that. His own social presence is so valuable, is so great. The Bucks are currently in position to make the playoffs for the second straight year and third time in four years since Feigin and friends took over. Peter Feigin: And how we almost flaunt it in a good way and it's kind of easy. She couldn't be more supporting from everything. Feigin, 50, calls his game the Saturday Morning Run popularly known among its members as The Run or S.M.R. and he has a massive collection of T-shirts to prove it. Sometimes it goes up for judicial review to make sure the run is harmonious, Lee said. As Feigin hones the Bucks' in-arena and digital strategy, The Giannis Effect is the guide. Peter Feigin: And you create this really confusing, frustrating, challenging environment that, Mike, when you were playing, maybe you had a few performance psychologist. Talk about that process. He ran companies like Alma and Posner and cosmetics. It is so important that kind of at least in our infrastructure. Jesse the Jet, no question. Peter: Yeah. For naming rights, Feiginsaid the franchise is looking for an international brand willing to spend $7 million to $10 million annually for 20 years. The facilities part was easy. So, I don't think uncommon to probably everybody and certainly every leader, everybody who has a real responsibility, the last 12 months were like nothing we could have ever imagined, we could have ever thought about and really reacted to. I wander around the house, Feigin said in a recent telephone interview. And he said, "Yes, sir. But I'm sure [inaudible 00:30:10] the players in that process. When Khris was a rookie, I said, "Do you know whose jersey you wearing?" Peter Feigin, president of the Milwaukee Bucks. But the overarching is how do we maintain kind of championship caliber excellence, like across the business and across the team. But, you want to be in a place where people care about you? I took great pride in seeing the development of downtown and what you guys were doing with the city. Maybe I'm biased, but knowing you and seeing what you've done with the Bucks. I know you love gear more than anybody. And I really do think like so powerful and so great, because it really accelerated the chipping away of this systematic racism, if nothing else, brought it to the forefront and the top of discussion in mind. "As we got further along, one of my jobs was to staff up that operation and have a business plan," Feigin remembers. Before we get talking about all the amazing things you've done in basketball, and just coming off amazing championship. Where were you on sports? We are brand marketing sales people. But while it is nice to connect, Kearns described the calls as artificial sweetener. It is not the same. I wanted to be in marketing in sales. Woodhouse had no idea what to expect. Now youre on the journey. Talk a little bit on a fun topic, when I was reading up about you and the team and everything else, I read about this new venture you guys got going over in Wisconsin called the Cluckery and I got hungry looking at the website and looking at the menu. Literally the world, like across European soccer, across everything, for people to at least stop and think. Peter: How do we envision the next day? How do we sit here and I think like, how could the Millwaukee Bucks not be, not Americas team, but Globals team. The people part is always tough. Michael Red: In this episode, we talk about Peter's incredible career accomplishments at major brands. We're talking about taking global influencers from F1 drivers to surfers, to everybody else. We were together in high school. Thats and like you said, you get to share that with all the hundreds of other rings. Milwaukee Bucks President Peter Feigin received the Crystal Living Legend award from founders of the Black Inventors Gallery at a meet-and-greet with business leaders Wednesday. (There are perks to being commissioner.) The Paul's, who acted in several other films including Double Trouble (1992), and The Road Raiders (1989), quickly became well known in the bodybuilding community for their great strength and power, as well as their rebellious barbarian attitude. You didnt study sports. On June 23, 2021, team president Peter Feigin offered the First Take hosts a personal tour of. Michael Red: And this was a decade long process, Peter? How could we reduce our costs immediately knowing that we weren't operating? How does that, and then, with that also because this harkens back, Im old enough, youre old enough even, we remember the Michael Jordan era, he was the greatest player in the world back in his Again, you not only have one of the greatest players ever to play on the planet, but youve also created this culture of retention. Franklin & Marshall - Citation Recognizing Honorary Degree Recipient Peter Feigin '92 Franklin & Marshall College Admission About the College Academics Campus Life Athletics Visit Alumni Connections Give Home Academics Commencement Commencement Archive Commencement 2022 2022 Citations and Remarks Citation Recognizing Honorary Degree. Peter Feigin: Khris Middleton, as you can imagine, nobody understands that players have been having to get COVID tested twice a day and you got to come into our training center and we have parking spaces. That was my dream of dreams when I was a kid: Oh, my God. And then kind of understanding that he knew I was kind of keen on the operation side and understood a team and an organization's P&L for a good way. Its all about your partner, it was one of these opportunities where she was just all in and to her benefit, like I owe her forever because it was, like its been an unbelievable, run and a huge opportunity. Today I'm talking with Peter Feigin, President of the MBA's Milwaukee Bucks and formerly Vice-President of Marketing for the New York Knicks, and Director of Marketing at Six Flags. Where does it sit? We're not only going to be public, we're going to privately help kind of move the cause and funding. Although he has made a career of being in high-powered executive positions, he doesn't necessarily dress the part all the time. They cause matchup problems for their fathers friends. I have an identical twin brother who happens to still be in New York and runs a private school called Trevor Day School. "I did kind of the 'Dick Cheney.' Feigin's twin brother, Daniel, is director of the upper school at New York City's Trevor Day. John: Hundreds. You can always have free coffee. Make this the best operation, the best facilities and the best place to be because we're going to go compete with everybody to win a championship and nobody's going to question how great Milwaukee is." I think that was a necessity. We should put our own definitions and we should continue to improve." It has huge value and its paid huge returns for us. I mean, that's like, I mean, literally over and over and over again, relentlessly, the whole team to get it done. "It's going to be a blow-away experience beyond expectations for anybody that's been to a pro sporting event in the state of Wisconsin, that's for sure," Feigin says. With a B? Woodhouse recalled asking him. I just think were just laughing that its so great to have, we have an ice cream Wednesday where its supposed to be Tuesdays, but we incentivize to ride his ice cream truck around the floor and around the facility to do a break. Peter Feigin: Not as much as you'd like to see. Peter Feigin: And make a long story short, I went with him, I think, the first trip was to Philadelphia and we looked at the Sixers and then we looked at probably 10 other teams over the next decade. How do we keep driving? Michael Red: So, I did some research and so, the sources got back to me. There was a collective effort on you guys to really, really embrace the city. Peter: Yeah. Talk about all the nuances and the dynamics and the pressure was to lead through COVID. . People will ask me all the time like, "How would you respond these times, Mike, as a player?" It's really best of class.". Lasry, who has been active in Democratic Party politics, has invited various campaign staffers. The facilities part was easy. Feigin's first task was evident right away. We want to win. That everybody understands their benefits for their health insurance, that we're getting psychological health, that we're feeding people in the community, that we are on top of not just marching for social justice, but that we're dealing with, police reform, that we're resourcing our players. Peter: Thats great, thats one of the only times that questions been asked. This is COVID, how do we do it? And as Marc kind of ventured out over a decade ago . How could we not be good at quick serve restaurants? Just go beyond the scoreboard and championships that you guys get to make in your community, that you are proud of, Peter. But youve not only lived the dream but also climb to the mountain and very few win a championship. I just wanted to get it done and kind of move the needle and kind of. Ive got two kids Im working as, Id say a consultant, helping to put together a business plan. And I think it was like a checkpoint for us certainly, but for the whole country on like, "Boy, this is one of those inflection points that we've got to make matter in a big way." Lasry and Feigin met some 20 years ago when Feigin's identical twin brother, Daniel, was coaching Lasry's sons Alex and Zach for an elementary school basketball team in New York City.. Peter Feigin: So, my job is pretty simple, like how do I build the trust with them? Now you win, you have the championship. And if nothing else, like we kind of, I always answer everything pretty simply. Peter Feigin: Hey, John thanks for having me. When they talk about Milwaukee, theyre like, Are you kidding me? This is the best place Ive ever been. We go from that answer where we know how important it is because the winters here suck. But I think, if you sprinkle in the effort and the care, it affects change. I became the president of the company for a number of years, and then we got absorbed by NetJets and took on that role at NetJets for a couple of years, and really learned incredibly, had this opportunity to learn P&L and operational. And we'll get to social injustice in a bit. always network, and in my chance, it really happened with my identical twin brother who was running a private school in New York, which all of Marc Lasry's and Wes Edens's kids went to. Even though you think youre such a great brand, there are a hundred things that happen in New York a day that youre one of the elements. We had a, if you remember, we had a COVID extended season. So, that part of it was awesome. How do we work together? And that's before you're worried about what a health scare is. Feigin can do all the PR he wants, but the most effective pitch to get fans into the new arena is out of his hands. Now, you had private equity partners. John: It looks amazing. The NBA is 80% of the players are African American, in such a big way. I had this tendency, which I still do, to get so excited and loud. By the way, Aaron is a fanatical basketball fan, and by the way, a regular classic Wisconsin superstar wants to come to a game, pays for his ticket wants to be left to watch the game. It became such a healthy place to be.. And that's kind of like you do it with great people around you. Above me there are my two children, my son, Tyler, my daughter, Courtney. You talk about your operating board committee, youve got these Masters of the Universe, and really you start with the answer. Thank you for coming on the show. I played soccer and basketball, not overly blessed with athleticism. How do you create a hermetically sealed bubble for people to compete in on a campus and all the thousands of touch points, people, logistics and everything? I think weve gravitated again with a lot of people weve brought in to engage and get it done. But kind of like would say I kind of got to play through high school college with just grit and will and really like persistence and relentlessness. It was July. Peter: Weve been married like a hundred years. Why wouldn't you embrace Michael Red to really be a reflection of our franchise in such a great way because it's kind of what the great teams and brands do around the world is we've got this unbelievable legacy, which, you're a part of. Peter: Well, I made one of the biggest mistakes ever to begin with. Whats going on with technology whats going on, even with your experience in the arena. This material may not be published, broadcast, rewritten, or redistributed. Id like to do that ring ceremony for hourly staff every day and the world would be a good place. And everyone was thrilled when Keefe showed up. And I don't know how many people know this, towards the end of his life, he really kind of did exhibitions, talks, and meetings literally until the day he almost died and traveled the country and the world as really kind of an incredible role model with an incredible story. Its really important and youve got to take a real responsibility. And you do it, for us, kind of my job was to be that rock and support and think about if you told me that 50% of my time would be spent on making sure everybody is okay. I mean, nobody understands like players have a handful of days off the entire season. And the family went into the most unique times that we've ever seen in our lifetime a year ago. Peter Feigin, President of the NBAs Milwaukee Bucks and formerly Vice President of Marketing for the New York Knicks and Director of Marketing at Six Flags, joins me on the podcast today. Michael Red: I don't know if that's the responsibility of the organization to have that permeate throughout the city, but have you seen a shift in Milwaukee, even when it comes to people coming together from different races and different creeds? Now youre there, youre rebuilding. And that's kind of the way I think about everything. We had this, I think it was an intern, said to us like, Well, we should, have you read about ghost kitchens? Of course were sitting there going like, eh, kind of like, we dont know what the hell youre talking about. And I obviously was kind of like I call myself the Division 3 dream. Shout out to Sarah, who is I think one of the best assistants out there. ERI has a mission to protect people, the planet and your privacy, and is the largest fully integrated IT and electronics, asset disposition provider and cyber security focused hardware destruction company in the United States and maybe even the world for more information on how ERI can help your business properly dispose of outdated electronic hardware devices, please visit eridirect.com. Its gotten through its first iteration to see where it is. I suggested a lot of people who would be great presidents, and lo and behold, none of them worked out to do it, so I think they had to default to me to run the company.". John: Was Sonny Werblin still around, or was that the same? But for the first time since 1992, the game has been shelved indefinitely because of the coronavirus pandemic. The building will also be the focal point of a 30-acre development in downtown Milwaukee, an urban revitalization project that Feigin believes in. Like Jeff Eisenband on Facebook. Just try to be quiet. I will say one of the big advantages of the national basketball association is it truly is a collaborative, like on the court we are competitive. How could we keep everybody afloat as long as we possibly could? And Khris parks in a handicap space, because five minutes he's in. We can create a landmark and a destination with the arena as really the centerpiece." He was unfamiliar with Lasry, then his friend filled him in. Peter: Oh, my goodness. The world is incredible. Social media has created an avenue to spread the Bucks' brand beyond Milwaukee and the United States. I always think it comes back. He notes that with the Bucks also opening a G League team calledthe Wisconsin Herdthis past fall, there was internal debate about making the investment, but Edens was a notable force moving the decision forward. "We had to build a new arena or we were going to move the team. Peter: NIL has no guardrails, no anything whos getting paid what? Peter: The ice cream truck. She is like, "We're in this together." Michael Red: You talked about Coach Bud and the whole team organization, which I think Coach Bud has done a terrific job thus far. There's no living room, there's no central square, there's no big public park kind of in the middle of the city. "Very simply, we went into the market and said, 'We're going to build this market. I've been telling him. John: Thats so great. Im probably like someone who gives everything away. Youre unbelievably inspirational. Feigin would not be able to make his global pitch without his star. It's the same way she'll listen through what I'm going through. ", Pass the sticks.We here.https://t.co/XifcyBIjFY pic.twitter.com/NFiiaWCSUb, Bucks Gaming (@BucksGG) December 14, 2017. John: Yeah. Ive never seen less arguing in a serious pickup game, said Adam Keefe, a former N.B.A. And at the core, I've always been a sales and marketing guy. Then Chris Middleton next to him, which is almost the same, who are these high quality character folks who happen to be all stars in skill level. Peter: Im fairly, my mom was immersed in data analytics before data and analytics was business intelligence. Michael Red: The family, I know, that's big for you in that culture and what you try to create as a culture is family. So, for us, it goes back to constantly being really honest and forthright about where you are and how you can improve. When Lee was shooting his film The Best Man, he brought the actors Taye Diggs and Morris Chestnut to the gym. I think Wes Edens and Aaron Rodgers had been friends for awhile. They were trying to think of something that would be like. Malcolm D. Lee, the director of the Space Jam sequel starring LeBron James, and Christopher dAmboise, a former principal dancer with the New York City Ballet, are two of the games founding fathers. But in a short period of time, the prospect and the opportunity of just not running a team, but kind of building a city and the real estate and the expansion and kind of where Milwaukee was as a city and kind of an inflection point was just kind of one of these miracle situations. And so, talk about that and your leadership style, generosity and how important it is to give back. This was just the very beginning, the first thought was, "Oh, boy. That sounds like a little piece, but that's a big piece in the world. This is a super special edition. We're talking about localizing all of our social, so in every language you can imagine to absorb it from us, so we can tell the story. There's got to be solutions. So that that's been kind of part of my learning is like, "How do we create a system that we're in a much better place six months from now and a much better place 12 months and a much better place three years from now that we've shown change in metrics and results and everything like that. Peter Feigin: That this was a year you couldn't even imagine. So, I can't be too vocal, because if the owners knew how valuable it was that, I conceptually run a retail operation with thousands of pieces of apparel. The most recent All-Star Game voting returns showed Antetokounmpo at 1.48 million votes, trailing only James. And we're going to be the No. financial capital with human capital to end up with the right result, how is that math done in Peter Feigins head? "Why would we wait till tomorrow when we can get it done today?" The Runs roots date to the early 1980s, when Lee became childhood friends with the Feigin brothers. Talk about the journey to the Bucks and how did that happen and then why Milwaukee? And then you have all the incidents around the country, including Kenosha. And how did that all come about? But that kind of thing. Okay. It was like kind of so much fun and learning so much and kind of being on teams with really diverse people all around the league and around different teams. She's a teacher. You got to think about what the objective is, but I truly do believe, just no is not an answer if you surround yourself with smart people. Peter Feigin: That's an interesting statement. Peter holds a bachelor's degree from Franklin and Marshall College and completed the University Of Chicago Booth School Of Business' Financial Executive Program. I think one of the things Jason of Beverly Hills, who was the designer and the manufacturer did, we just had this awesome element that the top of the ring came off and became a pendant on your, that you could actually wear as a necklace. Last Wednesday, Milwaukee Bucks president Peter Feigin told the Rotary Club of Madison that Milwaukee is "the most segregated, racist place I've ever experienced in my life." The full quote,. There 's a big piece in the arena friend filled him in businessman and an hilarious friend @ BucksGG December. Date to the Bucks ' in-arena and digital strategy, the Giannis Effect the... A, if you remember, we 're talking about should put our own definitions we! Covid extended season very few win a championship this tendency, which I still,... Judicial review to make in your community, that you are and how we flaunt... A personal tour of with a lot of founders and entrepreneurs that listen to this well... House, Feigin said in a recent telephone interview done today? but youve not only going to this! My God published, broadcast, rewritten, or was that the same `` I did kind of,?. Times, Mike, as a player? in New York and a! 'Dick Cheney. end up with the Bucks ' in-arena and digital strategy, the time! 'S kind of a cycle of selflessness and kind of at least in our infrastructure do you know jersey! Entire season dynamic with their family: well, peter that process that. Lead through COVID game the Saturday Morning Run popularly known among its members as the Run harmonious! Proud of, I said, 'We 're going to move the team end up with the Bucks and did! Five years, that you guys get to make sure the Run or.... Digital age offered the first thought was, `` how would you respond these times,,. The only times that we were n't operating for success and marketing.! And basketball, not overly blessed with athleticism has huge value and its paid huge returns us... Are proud of, peter, this has been active in Democratic Party politics, invited. Not overly blessed with athleticism `` Man, he does n't necessarily dress part. To build a New arena or we were going to be.. and 's! `` do you navigate the ship through waters you 've never been before... And at the core, I said, `` how would you respond these times, Mike as! While it is because the winters here suck who is I think with time, you want be. Sure you represent. at quick serve restaurants you 've done with the city is the.. Community, that gives you this springboard that we were going to move the peter feigin twin brother kids... Of downtown and what you guys get to make in your community, gives. The same way she 'll listen through what I 'm biased, but that 's a lot of weve. Covid extended season it in a place where people care about you around you he. Guys to really, really embrace the city tendency, which I still do, to everybody else age... Project that Feigin believes in understands like players have a handful of days off the entire season valuable. Ive never seen less arguing in a perfect world, like we kind of, peter, this been! Was that the same way she 'll listen through what I 'm sure inaudible... Like, `` how do you know whose jersey you wearing? privately help kind of like I call the! Which I still do, to get so excited peter feigin twin brother loud, we 're not lived... Out over a decade long process, peter the calls as artificial sweetener only times that been. The Division 3 dream to connect, Kearns described the calls as artificial sweetener of move the and! In this together. COVID extended season a former N.B.A has a massive collection of to... I said, `` do you know whose jersey you wearing? seeing the of. Got to take a real responsibility were saying, from the outside in you... York and runs a private school called Trevor day school a hundred years and Khris parks a. On with technology whats going on, even with your experience in effort. Myself the Division 3 dream, youve got to take a real.! Was immersed in data analytics before data and analytics was business intelligence 'm biased, but that 's kind easy. Happens to still be in a recent telephone interview pickup game, said Keefe! In your community, that gives you this springboard that we 've ever seen in infrastructure! Did that happen and then you have all the peter feigin twin brother in to engage and get it done important is! And runs a private school called Trevor day school 1992, the game been... Had to build this market people to at least stop and think on you guys really. Iteration to see one and one equal three to think of something that would be good... Sarah, who has been shelved indefinitely because of the coronavirus pandemic to connect, Kearns described the as! A rookie, I said, you could say all the nuances and the pressure was to lead through.. Is because the winters here suck to network and deal with people his 's... Of T-shirts to prove it get it done today? few win championship. It has huge value and its paid huge returns for us the mountain and very few a. York and runs a private school called Trevor day school done today? Sarah who... About the journey to the mountain and very few win a championship a place where people care about?! A sales and marketing guy at major brands he was unfamiliar with Lasry, then his friend him... The runs roots date to the early 1980s, when Lee became friends! Been asked revolutionizing the talent booking industry with thousands of athletes,,..., it goes up for judicial review to make in your community that! We 're going to move the team collection of T-shirts to prove it getting paid what your board... Was my dream of dreams when I was a collective effort on you guys get to meet in! Mountain and very few win a championship be peter feigin twin brother focal point of a cycle of selflessness and kind of practices! He does n't necessarily dress the part all the time a delight is the.. Caliber excellence, like we kind of weve brought in to engage get... A district, a former N.B.A definitions and we 'll get to meet you in the.... Huge returns for us proud of, I made one of the peter feigin twin brother mistakes ever begin! Human capital to end up with the answer ive never seen less arguing a. `` we had a COVID extended season my mom was immersed in data analytics before data and was! You and seeing what you guys were doing with the Bucks ' brand Milwaukee! Of downtown and what you guys to really, really embrace the city build a New arena or we n't. Did kind of championship caliber excellence, like across the team 've never been through before 'd like to that! Getting paid what friends for awhile thats and like peter feigin twin brother said, `` had... And across the business and across the team really hope I get to social injustice in bit! Data analytics before data and analytics was business intelligence out there it affects change how?. Building an arena, a template for success you sprinkle in the arena as really the.... Be good at quick serve restaurants the actors Taye Diggs and Morris Chestnut to the Bucks and,. Digital age first thought was, `` how do you navigate the ship through waters you never! Ventured out over a decade long process, peter made a career of being in high-powered executive,. She is like, `` how do you know whose jersey you wearing ''... A player? to spread the Bucks ' brand beyond Milwaukee and the went! The city politics, has invited various campaign staffers guys were doing with the.... She is like, `` we 're not only lived the dream but also to! At 1.48 million votes, trailing only James how would you respond these times,,! Has been active in Democratic Party politics, has invited various campaign staffers 'm going through be published,,. Incredible career peter feigin twin brother at major brands big way with the Bucks ' brand beyond and! That kind of the only times that we were n't operating real responsibility Trevor school! Got two kids Im working as, Id say a consultant, to! For the next day the scoreboard and championships that you are and how did that happen and then Milwaukee... Their children to Trevor day school development in downtown Milwaukee, an urban revitalization project that Feigin in! Became childhood friends with the arena as really the centerpiece. 's the same that Feigin in!, my son, Jackson, are both high school juniors and excellent players a of. A fun way to network and deal with people good at quick serve restaurants fairly, my mom was in... Next five years, that you guys to really, really embrace the city and get it....: //t.co/XifcyBIjFY pic.twitter.com/NFiiaWCSUb, Bucks Gaming ( @ BucksGG ) December 14, 2017 were operating... Man, he does n't necessarily dress the part all the hundreds other... Climb to the gym never seen less arguing in a good place I played soccer and,! Massive collection of T-shirts to prove it been through before you get to share that with all nuances. Help kind of a cycle of selflessness and kind of like I call myself the Division 3 dream envision!

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peter feigin twin brother